November 11th, 2025
Key industry partnerships accelerate Podstock’s mission to modernize podcast business infrastructure by linking cross-platform performance data with measurable revenue outcomes
Podstock, the leading multi-platform analytics and management solution, today announced a new partnership with Ballen Studios to enhance measurement, monetization, and scalability of podcast inventory across channels. The company also confirmed a three-year extension of its contract with Dear Media, underscoring growing industry confidence in Podstock’s technology as networks seek unified insights across audio and video distribution.
“Podstock’s platform helps us unlock new revenue opportunities and streamline operations,” said Michael Bosstick, Founder and CEO of Dear Media. “Their technology empowers our teams to make data-driven decisions across audio, video, and social platforms. We’re excited to deepen our partnership and continue innovating together.”
These new partnerships come as podcast publishers continue to expand their reach beyond RSS and traditional downloads to leverage YouTube, connected TV, and social media to capture new audiences and advertising opportunities. According to a recent report by Metricool of the leading podcasts in the US, 87% maintain a YouTube presence and 82% leverage Instagram and short-form video clips to drive audience growth. Research by Edison proves that audiences are following content across these channels as 79% of weekly U.S. podcast listeners say they have consumed a video podcast.
“Podcasting is a multi-platform ecosystem. Publishers and networks need unified data and smarter infrastructure to compete,” said Michael Paretzky, Co-Founder and CEO of Podstock. “Our partnerships with Ballen Studios and Dear Media reflect a shared commitment to modernizing how podcast businesses operate by connecting the dots between content performance and monetization- wherever you get your podcasts.”
Podstock’s centralized platform enables media companies to simplify operations, consolidate performance data, and optimize revenue across every distribution channel.
With the addition of Ballen Studios and extended relationship with Dear Media, Podstock continues to expand its footprint among leading publishers and networks that are redefining the podcast business model. The company’s growing portfolio also includes Blue Wire, Locked On, and Wave Sports + Entertainment, among others.
To learn more about Podstock, visit https://podstock.io/ or email hello@podstock.io.
August 26th, 2025
New
Product Release
We’re excited to announce Episode 360, a powerful new addition to Podstock which automatically matches short-form clips to their parent episodes. See a unified view of total reach across audio, YouTube, Spotify video, TikTok, Instagram, and more.
With automated clip matching now integrated into your core podcasting analytics, you can finally quantify the full performance of every episode, and sell that story with confidence.
“We used to waste countless hours manually pulling podcast data from multiple platforms. Podstock changed everything. Now, we instantly see our full 360 reach and get custom reports that not only deepen our audience understanding but also showcase its strength to brand partners.”
— Paige Hymson, Director of Podcasts, Almost Friday Media
Full 360 Reach. Zero Manual Work.
Automatically match clips to episodes
Podstock AI identifies and connects clips back to their source episodes across platforms- no manual tagging or spreadsheets required.Built for scale
Whether you manage hundreds of shows or thousands of clips, Podstock is designed to operate across all your important channelsWorks with complex channel setups
Post clips in multiple feeds? Mix multiple shows on one social account? We’ve got you covered.Edit your matches anytime
Maintain control with the ability to adjust or refine automatic matches when needed.
The Story Behind the Number
In addition to headline reach, Episode 360 surfaces advanced performance metrics like listener retention, drop-off points, and engagement curves across Apple, Spotify, and YouTube. This lets your team understand not just how many people tuned in, but exactly how they experienced the episode.
This launch marks another major step in our mission to build the ultimate sales and analytics hub for podcast businesses. With short-form performance now automatically tied to your core episode data, your team can tell a more powerful story, and sell with confidence.
One price covers all your shows.
Reach out today to learn more: hello@podstock.io
March 16th, 2025
New
Product Release
Why powerhouse networks like Blue Wire, Dear Media, and Wave Sports use Podstock to scale.
“Wherever you get your podcasts” has made podcasting one of the most influential mediums in the world. But platform fragmentation has made it harder than ever for podcasters, publishers, and networks to scale efficiently. Enter Podstock. Podstock centralizes analytics and streamlines business operations, letting podcast companies focus on growth, not spreadsheets.
Want to tap into YouTube's discoverability? Earn payouts from Spotify's Partner Program? Become prime-time viewing on connected TV? Reach and monetize new audiences with TikTok and Instagram clips? Podstock connects the dots, giving podcast businesses the tools to track, manage, and monetize across every distribution channel.
How Podstock Works
Podstock aggregates data across audio and video platforms—giving you a single source of truth. Instead of logging into multiple dashboards, Podstock automatically maps content across channels and surfaces key consumption trends, audience insights, and episodic metrics—including 30, 60, and 90-day downloads + views—all in one place.
"Instead of navigating multiple platforms, Podstock has everything we need to streamline decision making and analysis, saving us time and helping us make better business choices."
— Kylee Young, Head of Operations, Locked On Podcast Network
Powering Sales, Ad Ops, Finance, and Beyond
Every team inside a podcast business relies on data to drive revenue and efficiency—but manual processes slow everything down. Podstock turns fragmented data into an engine for growth.
Sales — Build high-value ad deals with real-time inventory tracking, instant sales materials, and one-click advertiser reporting. No more outdated rate cards or last-minute scrambles.
Ad Ops — Automate campaign tracking across platforms, ensuring full delivery and faster optimizations—without hours of manual data pulls.
Finance — Accelerate billing and revenue recognition with automated month-end reporting, eliminating spreadsheet errors and manual reconciliation delays.
"Podstock has completely transformed how we manage ad planning and operations. What used to be an extremely manual process is now an efficient and integrated system across sales, operations and campaign management."
— Forrest Cao, Senior Director, Finance, Dear Media
Podstock's Founding Team
Podstock is built by podcast industry veteran Michael Paretzky and seasoned digital media technologist Clayton Gentry, who have lived the challenges of scaling multi-media businesses. Before founding Podstock, Paretzky led Podcast Analytics and Strategy at Audacy, while Gentry served as Senior Vice President of Platform Engineering at Bustle Digital Group. Together, they are reimagining podcast technology, building the infrastructure that modern podcast businesses need to scale, monetize, and thrive.
Grow Your Business with Podstock
There's more opportunity than ever for podcast businesses. Join the growing number of networks using Podstock to scale. Contact us at hello@podstock.io today.
March 16th, 2025
Letter
Here’s to building a more inspired podcast ecosystem
I refused to listen to music as a kid. My stubbornness forced my parents to adapt, and our family car rides became audiobook adventures. From Harry Potter to Great Expectations, my brother and I would be so immersed in the stories that we'd want to stay in the car even after arriving at our destination. The moment we climbed back in, we'd launch into our original song: “Turn the Book on Please.” We wouldn’t stop singing until our parents hit play.
My stubbornness subsided over time, but my love for audio stories only grew deeper. When I discovered podcasts in 2014, I quickly became an avid listener, becoming absorbed in thrilling stories, hilarious conversations, and stimulating discussions. In 2019, I decided I had to work in the business of podcasting. I spent over a year applying to jobs, before accepting a role at Audacy / Cadence13 to build a new podcast analytics & strategy capability.
I had the privilege of learning from podcast industry pioneers, media moguls, and brilliant advertising executives. As importantly, I sat with the sellers, planners, campaign managers, talent strategists, marketers, ad technologists, finance team, and more. I felt the pain and inefficiency of working with technology that wasn't designed for the unique quirks of podcasting. I left to pursue my MBA at Stanford, but I couldn't shake the feeling that there had to be a better way.
My motivation for Podstock comes both from being an obsessive listener and from having lived the pain of trying to efficiently scale a podcast business. How do we let talented industry professionals spend more time on high value projects rather than doing tedious, manual work? How do we grow the podcast industry, and create more opportunities for amazing storytelling and engaging conversation? I’m excited to spend every day answering these questions.
Here’s to building a more inspired podcasting ecosystem that benefits creators, listeners, and industry professionals alike.
-Michael Paretzky, CEO and Co-Founder, Podstock